There's actually a startup that's local to me that's fighting that fight.

What's interesting is that they haven't tried to go after big names at first... it's surely more of a long tail kind of thing. They started off only doing small, local venues, but they're doing so well that they're naturally starting to pick up bigger and bigger ones.

I'll be excited to see Ticketmaster go. I don't know of anynone who enjoys dealing with them.