Thanks Chris for your feedback. Yes I plan to have a small logo for that exact reason, which would be linkable not to my home page, but to a clear outline of the program policy and assurance of at least "intended" credibility.
Matt addressed some of the concerns about why relying on yelp is probably getting to be a bad idea. I do not intend to outright accuse yelp of anything since I don't have empirical evidence, but whether or not its true at least brings up the potential drawbacks in letting another company manage your reputation.
Matt also brought up that its a tougher sell to have users give you feedback on a third-party site which IMO is especially true of yelp. Yelp is actually a reviewing "community" so you have to set up and account and jump through the usual hoops. Not all businesses cater to web-savvy "i-want-to-be-a-prolific-reviewer-online-" types of people. There are plenty of traditional businesses who's customers rarely go online, but if asked to submit a review through an email, would probably be ok do doing it. Hard to see an older 50-80 year old demographic signup for a "yelp" account, yes?
Matt addressed some of the concerns about why relying on yelp is probably getting to be a bad idea. I do not intend to outright accuse yelp of anything since I don't have empirical evidence, but whether or not its true at least brings up the potential drawbacks in letting another company manage your reputation.
Matt also brought up that its a tougher sell to have users give you feedback on a third-party site which IMO is especially true of yelp. Yelp is actually a reviewing "community" so you have to set up and account and jump through the usual hoops. Not all businesses cater to web-savvy "i-want-to-be-a-prolific-reviewer-online-" types of people. There are plenty of traditional businesses who's customers rarely go online, but if asked to submit a review through an email, would probably be ok do doing it. Hard to see an older 50-80 year old demographic signup for a "yelp" account, yes?