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So clicking to the next piece of slop is ok, but scrolling is bad?


Our current research shows that people don't click. But they do scroll. So... Yes.

Infinite scrolling makes it harder to break the feedback loop, and harder to control self-interruption. It also increases the overall dopamine experienced.

Pagination, allows the user to regularly break from the cycle, and most people take advantage to do so. It allows people to notice fatigue. Which is exactly why most social media sites no longer use it.

As the 'inventor' of the infinite scroll said:

> [it is] one of the first products designed to not simply help a user, but to deliberately keep them online for as long as possible - Aza Raskin


I think you've become hysterical. So mouse clicks are your line in the sand? Beyond that it becomes an intolerable evil we must protect the children from? I can't see it




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