In my current company nobody forces you to use more tokens, but you're encouraged to write a 300 lines markdown skill.md which takes 8 minutes and costs 5 bucks to execute. That, instead of writing a 200 lines bash script doing all the same thing, but in a deterministic fashion, completing in under 5 seconds and costing 0 if you're not careful with rounding.
The issue is the companies doing it could spend billions on tokens and they have. I for one know that there are multiple Big Tech Fortune 500 companies that have burnt over 1B in tokens in a single quarter.