Disagree that the price is too low. I think its sitting right at the top of what most are willing to pay.
I think of it like this: for 10 bucks a month, every month I have Spotify, I could have owned an album on one of my playlists. After 2-3 years, I basically own nothing, when I could have owned most of the music I listen to. Most of the people I've introduced Spotify to are on a similar wavelength.
On top of that, the idea that Spotify may not be around in a year or two add's even more hesitance on my part to keep the $10 subscription.
Interesting usecase. I probably like listening to about 10-20% music a day that I have never heard before. Every 2-3 years, I am basically still only listening to 5% of the music I did like in that time period. So the musical "churn" for me is high where ownership is essentially meaningless. But I can see how someone with a different set discovery needs/wants would have a very different sense for the product.
That's exactly how I listen to music too.
I've got a very small selection of albums I've listened to throughout my life and other than them my music churn has always been as high as possible, though typically a great album lasts a month or 2.
Rhetorically, it sounds like an obvious "yes", but if I personally think back to all the stuff I got as a teenager and hardly ever listen to anymore, not owning it might be entirely fine.
Ownership is less of a burden when there's no physical media, of course, and there's still some old music everyone keeps coming back to. But a lot of music is ephemeral, and only having access to it when it's current might not be so bad.
"I could have owned most of the music I listen to"
If you're only listening to 24-36 albums in 2-3 years than yeah you could have and maybe you should have. If you listen to that much in a month or sometimes a week than Spotify is by far the best thing ever.
I think of it like this: for 10 bucks a month, every month I have Spotify, I could have owned an album on one of my playlists. After 2-3 years, I basically own nothing, when I could have owned most of the music I listen to. Most of the people I've introduced Spotify to are on a similar wavelength.
On top of that, the idea that Spotify may not be around in a year or two add's even more hesitance on my part to keep the $10 subscription.
I really hope it all works out for them (and us).