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Just a thought - some people go to a lot of effort to 'hide' who they are by ensuring their name does not turn up - or if it does its so mixed in with many result's that it would be hard from a casual review to determine this is the John or Jane Doe one is after - while others a lot of effort to make sure a search turns up the correct Mesers Doe.


Our view is pretty simple on this: Whether you like it or not, people are going to Google you, and they expect to find you. 75% of HR depts. are now required to Google candidates before searching for them, 30% of all daily searches are for someone's name. If you don't show up, you miss an opportunity to mold that first impression.

You might as well be proactive and make sure you have some relevant content well optimized. Otherwise you might be represented by something negative posted by somebody else, or something irrelevant, or mistaken for somebody else all together--my cofounder Pete couldn't get an internship in college because he was being mistaken for a drug dealer

In other words, if you don't define yourself, something else will.




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