People pick favorites, perhaps at some point in our evolution it aided our survival, but whether its companies, sports teams, sushi restaurants, or even countries people seem to naturally form a we-them relationship. Marketeers exploit that as 'brand loyalty' and it works. Yahoo has had a lot of damage done to its brand through a series of missteps that will take time to heal.
That said, Axis is an interesting strategy for them. I don't know how it will work out but its clear they they are not going to go willingly into receivership. So in that regard I cheer them on, some of the best inventions come out of desperation and it is soooooo much easier to ship something untried in a desperate company than it is in a market leading company.
That said, Axis is an interesting strategy for them. I don't know how it will work out but its clear they they are not going to go willingly into receivership. So in that regard I cheer them on, some of the best inventions come out of desperation and it is soooooo much easier to ship something untried in a desperate company than it is in a market leading company.