If they don't think that Google is giving them a good deal they can simply opt-out of the index. But they don't want to do that, because Google is giving them value.
This is their method of side-channeling an "unfair" deal. If they actually wanted a fair negotiation they would just go to Google directly and say "we will opt out of indexing unless you pay us $X". But they think they can get more money by lobbying a law to force Google to accept a better deal.
This is their method of side-channeling an "unfair" deal. If they actually wanted a fair negotiation they would just go to Google directly and say "we will opt out of indexing unless you pay us $X". But they think they can get more money by lobbying a law to force Google to accept a better deal.