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I've never seen the show, but.. what they are doing is running an infomercial without disclosure that it is an advertisement. I'd like to see what the FTC has to say about that.


There is a disclaimer at the front of the show:

> The following are actual negotiations between entrepreneurs and investor "Sharks." The Sharks invest their own money at their discretion.

> No offer is being made to or solicited from the viewing audience.

I always found it odd since there was no such title card present in the Canadian or UK versions. I just assumed it was an overly cautious precaution due to operating in the stereotypically overlitigious United States.




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