I'm glad that our startup isn't dealing with medical devices, only with software. Still, I've been working with some medical device makers and it is a wild and crazy world they work in. The whole GPO system is clearly broken, but I've met some people - at device makers no less - that are passionate about ending it.
Can you be more specific about what you're doing? I'm in medical device and I would love to see software startups help untangle the mess that is healthcare reimbursement and purchasing.
We're doing our part to help that along.