That seems to be how fashion-conscious women feel about new clothes. And fashion is a major channel of non-verbal communication about status/lifestyle/cleanliness/trendiness. While one may differ about it's philosophical value, it's certainly a market need and it has real use; Humans make snap decisions on appearance.
Trendiness may be, but do you really change your status/lifestyle/cleanliness every two weeks? It's not a need, it's a want. While on the one hand "it's just a turn of phrase", on the other hand, the smoke-and-mirrors fashion industry makes workhorses of these phrases.
it's certainly a market need and it has real use; Humans make snap decisions on appearance.
If you're making a decision on someone over the course of fortnights on their clothing decisions, that is pretty much not a 'snap decision' by definition.
The issue I have is with the particular phrase - the linked article is talking about 'how women buy clothes', not 'how fashionistas buy clothes', and most women do not need (or even want) to buy new clothes every fortnight, let alone this idea of wear-once-and-toss-away. It's just the next impossible ideal of the fashion world.
I don't really have a problem with the product, I'm all for swap centres, I just have a problem with the language of need.
