It blows me away that a website built around a niche community as (apparently) narrow as colour palettes can be profitable, never mind profitable enough to be acquisitive. Congrats to both parties, but boy would I love to see how the numbers stack up!
It was built around color palettes... but is much more than that now. We have... professional desktop color & vector image editing software. Themeleon is a twitter profile tool linked right from Twitter.com. A creative community with 2M visitors per month and ad revenue on those pageviews.
It's enough to keep the doors open and the company growing... but CreativeMarket.com will be where the meat of our revenue will come from.
At a CPM of $1 and 10 impressions per visitor that only comes out to $10,000/month. Even if I'm off by 10x on the impressions per visitor it's still not a huge amount of money.
