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Thought, someone else brought up a point that the person visiting the landing page might not be willing to use his/her credit card when trying to sign-up on a company's behalf. So, does it also boil down to the kind of market you are selling to (when the end-users are not independent decision makers)?


I don't know about most companies, but every single person who would have been in a position to buy software on the companies behalf could have easily pulled out their company credit card or the sheet of the paper that each department had with the credit card info on it and bought the software.

These companies ranged from 2 people to 400+ people. Most SaaS offerings are under $50, which seems to be something that most business people won't hesitate about spending money on and certainly wouldn't require someone to go to someone else to approve.

If this is the case in your company you're wasting a lot of time!




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