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AI can make some jobs obsolete. This was a promise of no-code tools too, but they failed, because they were tools, not solutions. I've seen plenty of startups doing the same thing again and again: building conversion funnel, setting up some basic app where customers can register and receive some service. Outside of their USP, the jobs to be done for end users are in the 99% of cases the same. In 2023 this should have not required any engineering or even advanced configuration effort, yet there it is. We see lots of CMS, CRM and other half-baked or too enterprise-focused systems which deliver a tool rather than a solution to the end user problem. And a tool needs an operator for it. Startup founders should not need a dedicated person in a performance marketing team to launch some basic campaign on Facebook or in Google, get and convert website visitors etc. It must be a content problem, not a technical problem to solve. But no-code simply sucks and we still hire people to set up GA, Zapier, Hubspot and Squarespace website. The barrier is still too high. Why? Good solution must guide and educate people on how to use the tools. It must offer reasonable defaults. It must suggest content. It must suggest operational processes optimized for the specific use case. It must cover that use case end-to-end, without requiring users to find out how to complete the remaining 10% of task (often a very big uncertainty).

All of this can and must be achieved with the help of AI. AI is THE missing component in no-code. What if CMS auto-filled SEO metadata based on the page content? What if CMS provided usability heuristics? What if CRM proactively suggested the email engagement campaign based on the funnel performance? What if all those tools detected their usage patterns and educated users on how to improve productivity and introduce best practices in their work?

We do not need engineers to build a login or user profile page, this is a very stupid way to spend the money. Yet there are plenty of them which still build login and user profile pages. They must loose their jobs. But AI creates a lot of opportunities for those, who want and have intellectual capability to work on more interesting tasks: just integrating AI and offering great UX is an enormous challenge for the next two or three decades. Even if some work becomes redundant soon, there's still enough to keep even the youngest generations of software developers busy until their retirement.



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