I started reading reviews online when I wanted my first toaster oven. See, the thing is, I had no idea what I wanted from a toaster oven, or how to judge them. So I read reviews until I found out all the ways they could go wrong, and then I looked for ones that didn't do that. At least, so far as I thought I cared. "Not tall enough" isn't a problem for me because it's for toast and bagel bites. Not really going to be a problem.

Ever since then, I read the negative reviews to judge products by their deficiencies. It has worked wonders. I've never had such good appliances and footwear, and I'm not spending an arm and a leg on them, either!

This is just one of the ways that the internet is changing our daily lives and we don't even notice. It's quite amazing.