I'm guessing it is just an awareness ploy. If the news picks it up, it gives all the stories something in common to mention. Likewise with any defacement that happens, if someone sees a common word, they are more likely to search for it and hence find more.

Where or not it works for them or turns in to a bit of an embarrassment for them, is yet to be seen.

I'll keep an eye on google trends to see how it pans out: http://www.google.com/trends?q=antisec%2Clulzsec&ctab=0&...

Lol, defacements happen everyday brah: http://zone-h.org/archive

And antisec, no-disclosure fundies have been around for a lot longer then Lulzsec.

No argument there. I'm unsure what your point is though?

I fear you have read words that don't exist.