While I agree that you shouldn't knock lifestyle businesses, I feel that the TechCrunch quote was taken a bit out of context. The "dipshit" companies looks like its referring to the kind of apps that have no business model but ride on the hopes and dreams of overeager VCs who swear this is the next Google. Anyone who creates a company without a business model and hopes to sell to Google for $25MM is a dipshit. But those aren't lifestyle businesses, so it seems like that quote was a bit irrelevant.